... ... Solveris Marketing and Communications Blog

Friday, March 4, 2011

Why We Made the New Solveris in 30 Seconds Video (and why you should use video)

We just produced and uploaded a new, Solveris video that answers some of the reasons we hear for clients not using a marketing agency. Often, we hear companies say that they want to advertise or have better looking sales materials, websites and social media, but often business owners tell us that it will take too much time or that they can't afford to pay for marketing.

At Solveris, we work very hard to make the process as easy as possible by guiding business owners through the complexities of marketing and advertising. We consider your goals and listen to your needs without a lot of marketing jargon.

For instance, often business owners don't understand why their sites are not getting traffic. Even worse, they don't even know what their traffic is. Many business don't know how to get started with social media such as Facebook or don't know how to customize their welcome pages or install a Facebook store. We can effortlessly accomplish this without the business owner having to spend a lot of time.

While marketing does cost money, one needs to consider the costs of lost business by using materials that are not effective. If your sales materials, emails and other communications are not helping you gain awareness and sales, this is costing you money in lost business. With our experience working with many different consumer and B2B industries, as well as our award-winning, design skills; we can efficiently take your business to the next level and strongly brand your company getting you better ROI.

The other reason we made a short video is that we practice what we preach. Online video is one of the best ways to get awareness. Using social media, video can be tweeted, distributed on Facebook and YouTube, LinkedIn and other networks. Not only does this provide more content, but it helps maximize awareness for your company. Many still seem unaware that video also helps companies be much more visible in search results. It is for these reasons that we often recommend that our clients consider video and video slideshows.

Let us know if we can be of assistance with any marketing need you may have. If you're not happy with your current marketing agency, don't have a marketing/advertising department or your departments need some help, let us show you what Solveris can do for you. We'd love to get your comments on our video.

Wednesday, January 26, 2011

Solveris Retained As Agency by The Landhauser Group Providing New Tools For NY Real Estate Market

Solveris is proud to announce our newest real estate client, The Landhauser Group. Details are below:


Saturday, November 6, 2010

What Can Solveris Do For You? The Answer Is Here...

Even after seeing our site, often customers and businesses interested in our services want a very top-line view of what we do at Solveris. While we detail things like our capabilities on our site, and we have a presentation for those that want more of the  "whole story", we also thought we needed something short that would give a quick look at some ways we help our clients.

Another reason we wanted to do a video is that we often extol the SEO virtues of video to our clients, and we realized that we didn't find the time to do one for Solveris. While it won't win a CLIO (or any other award for that matter), we hope it does give you a better idea of some of the things we do at Solveris in a more entertaining way than bullet points. 

Speaking of SEO, we just came across a short article and video, "How It Works: What Happens When You Search Google?" on ZDNet. It has Matt Cutts from Google describing some ways search works in an easy to understand format that may be helpful in improving your site's ranking. 

Our short video is below. It's only about 3 minutes in length and we'd love to get your thoughts, as always. For those getting the email version of this post who would like to view it, you can do so by clicking here to go to our YouTube Channel. Thanks for watching!



Tuesday, September 28, 2010

Solveris News: OZzzz’s Sleep Aid for Children Announces New, Digital Initiatives and Chooses Solveris Marketing as AOR

Solveris wanted to make our blog readers and email subscribers aware of the following press release that was just released:






OZzzz’s Sleep Aid for Children Announces New, Digital Initiatives and Chooses Solveris Marketing


Solveris Marketing was chosen to elevate marketing and communications for OZzzz’s Sleep Aid for Children. Solveris successfully launched several new,social media presences including a Facebook page with store, YouTube Channel, twitter site and more.




FOR IMMEDIATE RELEASE
PRLog (Press Release) – Sep 28, 2010 – As the importance of social media, actionable information and ecommerce continue to grow in importance for parents, OZzzz’s Sleep Aid for Children today announced a number of digital initiatives. Implemented by its new agency of record Solveris Marketing + Communications, these efforts will strengthen OZzzz’s Sleep Aid for Children’s mission of providing safe and effective, over-the-counter solutions to parents whose children have difficulty sleeping.

"Solveris has been an important partner understanding and anticipating our needs. They’ve provided excellent consultation, design and development.”

A new, Facebook Page featuring children’s sleep news, discussions, videos, and other interactive elements was launched. This page also features an online store, where for a limited time, parents can purchase discounted OZzzz’s Sleep Aid for Children, offering convenience and savings for Facebook, child caregivers. Also, OZzzz’s Sleep Aid for Children has joined Twitter at http://twitter.com/OZzzzssleepaid providing information on children’s sleep issues, as well as new, product announcements, events, promotions and more. OZzzz’s Sleep Aid for Children’s YouTube Channel athttp://www.youtube.com/user/ozzzzs will give information about OZzzz's products and advise parents to assist them in helping their children achieve better sleep. Later this year, a new website is planned to replace the current one which can be visited at http://www.ozzzzs.com.




Developed by a mother and RN, with help from pediatricians who understand the importance of a good night's rest, OZzzz’s Sleep Aid for Children is a natural, dietary supplement of chamomile and melatonin in a child-friendly, chewable tablet that promotes healthy sleep patterns. While all children with irregular sleep cycles can benefit from OZzzz’s Sleep Aid for Children, parents with autistic and ADHD children have found the natural supplement especially beneficial.

OZzzz’s Sleep Aid for Children management issued a statement saying,

"OZzzz’s Sleep Aid for Children is proud to announce these new initiatives which will enable us to reach and help more parents and children with our over-the-counter sleep aids.  This will further our mission of providing safe and effective products that mothers and pediatricians can trust. Solveris has been an important partner understanding and anticipating our needs. They’ve provided excellent consultation, design and development. We look forward to a successful relationship.”

Solveris Marketing+Communications partners Tony Sarcone and Robert Kline issued a statement saying,

“We are very pleased to be the agency chosen by OZzzz’s Sleep Aid for Children. OZzzz’s Sleep Aid for Children is the leader in their field and the most innovative. We applaud their objectives, and we are proud to join them in their important mission of helping children achieve better sleep. We also look forward to collaborating with them on many new, exciting initiatives”

About OZzzz’s Sleep Aid for Children

Developed by a mother and RN who needed a solution for her own children’s irregular sleep patterns, she sought the assistance of pediatricians who understand the importance of a good night's rest. OZzzz’s Sleep Aid for Children is a natural, dietary supplement of chamomile and melatonin in a child-friendly, chewable tablet that promotes healthy sleep patterns. While all children with irregular sleep cycles can benefit from OZzzz’s Sleep Aid for Children, parents with autistic and ADHD children have found the natural supplement especially beneficial.

About Solveris Marketing+Communications

Solveris Marketing+Communications, http://www.solveris1.com, is owned by marketing and advertising veterans, Tony Sarcone and Robert Cordes Kline, partners. Solveris Marketing +Communications’ commitment is to develop and produce the most concise and effective campaigns and communication programs for their clients. Using a dynamic mix of traditional and new media, Solveris Marketing+Communications leverages its expertise to drive results for its clients’ goals and business. Solveris provides personal attention rarely found at today’s agencies. Working with SolverisMarketing+Communications is a smart and rewarding experience. Their main purpose is better results for your business.

Contact:
Solveris Marketing+Communications
Tony Sarcone, Partner, Strategy and Client Relations, 732-801-0401, tsarcone@solveris1.com

# # #

We're a dynamic, award-winning, marketing and communications agency with over 40 years of combined experience. Solveris provides results and personal attention rarely found from agencies.

--- end ---     Visit Press Room


Click to see PDF Version of this Press Release
Contact Email:
 ***@solveris1.com Email Verified
Issued By:Solveris Marketing and Communications
Phone:732-801-0401
Zip:10016
State/Province:New York
Country:United States
Categories:HealthAdvertisingFamily
Tags:Advertisingsocial mediaMarketingcommunicationssleepchildrensleep aid,melatoninchamomile
Last Updated:Sep 28, 2010
Shortcut:http://prlog.org/10958892

Friday, September 10, 2010

Solveris Is Honored With An American Graphic Design Award


Solveris is proud to announce that we have won an award for the design of Specialty Insider Magazine. Since its inception, Solveris has been charged with marketing strategy, media kit materials, print design, digital and social media initiatives involving the brand. Besides designing the magazine each issue, we also design, manage and produce their website, blog, Facebook and Twitter presences, as well as their digital issues.
Specialty Insider July/August Issue
  
 "The 2010 American Graphic
Design
Awards attracted a remarkable 8,000+

entries…”
The following is more information about the award:
“For nearly five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Award is the original and flagship, open to everyone in the community: advertising agencies, graphic design firms, corporations, institutions, publishers and more. It honors outstanding work across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics.

The 2010 American Graphic Design Awards attracted a remarkable 8,000+ entries…”
You can also visit Specialty Insider's digital library to see past issues designed by Solveris. We have garnered numerous awards in design, marketing, sales and communications during our careers. If you have a custom publishing project or virtually any advertising/communication/marketing need, please contact us. We look forward to working with you!

Thursday, August 5, 2010

Was Google Wave a Failure and Is It Really Dead?


As most are aware, Google Wave was a very hyped, invitation-only application that was supposed to revolutionize they way we collaboratively work. Across the web, people begged for invitations to try Google Wave like they were tickets to the latest rock concert. And yet, it was in beta, invitation-only mode for more time than it was open to the general public to try. As anyone who became sold on Google Wave will tell you, it needed more time for it to catch on, be understood, tried and adopted for the great tool it is.
"Across the web, people begged for invitations to try Google Wave like they were tickets to the latest rock concert."

After getting my own invitation, and trying Google Wave on a few projects such as producing Specialty Insider Magazine (detailed here), I excitedly exclaimed, "Google Wave: It's Going To Be A Brave, New, Communication World". Google Wave was an application that solved many of the collaboration problems one finds with email. Email is slow, it's sloppy, it's terrible for sharing big files, documents and photos. It's hard to keep things together in one stream. It does not lend itself to embedding and showing digital files. Readers of this blog will remember all of the email limitations I cited before in, "New Collaboration Tools For The Post-Email Age". Email just doesn't get it anymore. Google Wave did all of the things email can't do and so much more. And with robots and gadgets, it seemed it would just keep evolving and getting better.

There were many people who used and understood Google Wave and while acknowledging it needed a bit more development, knew this was a game changer. It is hard to believe that such a powerful useful too will be abandoned completely. I have to believe that Google Wave functionality such as embedding, translation, video conferencing, real time as you type collaboration will find its way into other Google products such as Google Docs, Gmail, Google Talk, etc. I would not at all be surprised to see a more user-friendly version with a different name being reintroduced as a social media application, for instance. I would hope that others who also saw the potential might create a similar product.

With Google Wave attracting so much attention to the problem of easy collaboration, and having had so many influencers successfully use it collaboratively and see its potential; it seems if nothing else that it has thrown a spotlight on the limitations and problems with email that demand better solutions. I maintain that Google Wave was a success in creating a working, better collaborative tool and creating discussion on the topic. I also believe strongly that we have not seen the end of Google Wave, just the infancy in an evolution towards a more consumer acceptable, collaboration product. Until that happens, unfortunately, it might be back to email for now, with all its frustrations and limitations.

Monday, August 2, 2010

Do You Need A Social Media Expert? Maybe Not.

Anyone who knows even a little bit about social media sites like Twitter, FacebookLinkedIn and YouTube knows that it takes very little time to register for these services. You can probably start a rudimentary blog hosted on blogger or WordPress.com in a few minutes.Getting started is the easy part. So why pay a company to help with something you can easily do yourself? The truth is that you don't have to hire anyone.

While it is true you don't need a so-called, "Social Media Expert" to get your company to start participating in these networks, anymore than you need to hire a painter to paint your house or a mechanic to fix your car; you may still want to consult someone who specializes in social media for the same reasons you hire other professionals when you could do it yourself.

Why? Because it can be a lot of time and effort to do it correctly, and so many companies that do it themselves, often do it wrong. I realize the idea of "wrong" in social media is a bit of a controversial topic with the folk wisdom being that there is no wrong way to do it. But I would suggest that there are things that are done, or more often not done, that will lessen your impact. Here are just a few things to keep in mind if you do decide to do it yourself (of course most digital agencies, including Solveris, can help you with these suggestions. Specialty Insider is one example where we have helped):
  • DO:  Make sure you fill-out the entire profile 
  • DON'T:  Neglect to put in links, your mission statement and other vital information that could help with search engines and other listings
  • DO:  Ensure that you have a consistent presence on every network
  • DON'T:  Use your latest work, for example, as an avatar (that is not consistent) 
  • DO:  Use the same photo or company logo (roughly, since specs may be different) on each network
  • DO: Get a company logo and avatar designed if you do not have one, it's worth the small investment
  • DO:  Make sure that these sites are not their own islands that are not integrated or connected to your other digital presences
  • DON'T:  Do the bare minimum configuration...for example, if you have video, why not show it?
  • DON'T:  Sign up for every social network out there if you cannot keep your presence fresh
  • DO:  Use automation judiciously where it makes sense for convenience, but not when it may result in spam or inauthentic updates 
  • DO:  Make use of customizations that may set you apart from competitors and allow you to look like much bigger companies such as customized Facebook landing pages
  • DON'T:  Use default backgrounds, avatars and templates
  • DO:  Use metrics to monitor your progress and url shorteners that offer metrics such as bit.ly
  • DON'T:  Try to update each social network individually, it's much easier to use a service like Tweetdeck 
  • DO:  Make sure you post and update often
This last point may be reason enough to consider using a specialist. Many companies think that they will be able to handle developing content for their digital properties and then quickly realize that it is more work than they realized. Often, after a few posts or tweets they find that they have run out of steam (and topics). The result of having digital presences that are not updated may be worse than having no presence at all.

A good digital marketing company can help you determine a topic strategy, update frequency and provide a competent professional to produce content that is keeping with your company's message. This can often be accomplished very affordably and pay big dividends in traffic and awareness. Many companies are very surprised at how things like blogs can be managed with quality content, easily within their budget.

We hope you keep these suggestions in mind if you decide to get more involved with social media. If Solveris can help, in any way, please let us know. We are happy to provide a free, no obligation consultation.