Tarrytown, NY — RetailConnections in partnership with The Retail Industry Leaders Association (RILA) announced today the launch of the first ever Retail Mobile Executive Summit. This innovative executive summit will explore the future of retail in the new “mobile era” marketplace. The groundbreaking event will take place July 19-21 in San Francisco, California.
Retailers have already made considerable progress in engaging with customers in new ways as shoppers increasingly look to their wireless devices to compare prices, locate stores, access product reviews, scan for coupons and information, and pay for purchases. And, as consumers rely more on mobile as their primary communication tool, retailers can foster community-building by adding value to personal, social interaction. But there is a long way to go, and many more changes coming quickly, which means many opportunities and challenges for retailers ahead.
That is why RetailConnections and RILA have come together to create the Retail Mobile Executive Summit -- to bring together senior-level retailer and product manufacturer executives in an interactive forum to share perspectives and discuss this mobile revolution that is literally sweeping the globe.
“We are living in an era of mobile communication that has created a new kind of marketplace. That in turn compels retailers to change their approaches to marketing, their engagement of new technologies, and their interaction with customers,” said Casey Chroust, RILA’s executive vice president of retail operations. “This new event will bring together industry leaders to discuss how they are integrating the mobile market into their business models and explore the opportunities and challenges that come with breaking this new ground,” Chroust concluded.
Innovative mobile initiatives are emerging at breakneck speed and the retailers who engaged early are the ones enjoying big wins today. “The retail pioneers have done some of the heavy lifting for the rest of us,” said Marc Millstein, president of RetailConnections. “But even these bold innovators know additional changes are at hand. Fortunately, we will have industry retailing leaders who will reveal their hard-won learnings at this one-of-a-kind summit.”
The 2010 Retail Mobile Executive Summit will focus on:
- Leveraging emerging technologies to lift brand awareness and connect with targeted audiences directly
- Examining the social networking phenomenon, and its risks and rewards (a.k.a. why you cannot ignore, or censor, free-flowing dialogue)
- Responding swiftly to changing shopper demands
- Courting and cultivating independent consumers to promote brands -- Sitting this one out is not an option
- Re-examining back-end issues in sourcing, shipping and other areas affected by the new world of mobile
- Using new technologies for front-end functions (scanning, payments, etc.)
- And more!
RILA is the trade association of the world’s largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
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